Our Values Care for the environment We wish to live in a well-arranged, healthy and clean environment. What we have been given as a gift from our forefathers, we would like to leave unspoilt for our grandchildren. That is why we use only raw materials and technologies that do not pollute or place a burden on the environment. We invest in reforestation and ensure the protection of the exquisite wooden artefacts and buildings of our cultural heritage. Job satisfaction We believe that working well and efficiently can be done only through job satisfaction. That is why we create a pleasant working environment and relaxed atmosphere where everyone can show their true potential. We encourage education and provide for continual career advancement. We are endeavouring to make our employees feel like one big family and enjoy coming to work at Belinka every day. Responsibility We realise we do not live and work alone. We are therefore trying our utmost to provide for the welfare of the narrower and broader environment. We are actively integrating in the local community and supporting it as well as helping others throughout the country. We devote particular attention to maintaining a safe and pleasant living environment. Knowledge Knowledge is the foundation upon which every successful business is based – the golden key that opens the door to the mighty house of the future. For this reason we invest all of our energies in studying and other means of acquiring knowledge as we know that only qualified and experienced employees can cope with the stream of new challenges which are governed by tough economic conditions. Quality Quality is noble feature without which one cannot conceive of excellence. It is what we are continually striving for. It unites us to focus all of our resources and efforts on designing new products and processes that conform only to the highest and most demanding standards. The fact that we have succeeded is proven by numerous domestic and international certificates of quality. Collaboration In the company we are developing and fostering interpersonal human and working relations based on mutual respect, assistance, trust and aspiring towards common goals for together we are certainly stronger and more contented. Our Mission We supply consumers with a broad range of quality chemicals and offer them efficient services, where we strive for excellence that is built upon the tradition of advanced knowledge. We are developing international relations based on co-operation, respect and the achievement of common goals while encouraging creativity and innovation. We are fully aware of our environmental responsibilities and are doing our utmost to provide for the welfare of the narrower and broader social environment. We are also ensuring the continual growth of assets and contributing to the economic and social development of the country. Our Vision Belinka company will grow by employing a balanced and planned approach to meeting the needs of the market, ownership requirements and expectations of employees with a responsible attitude to the environment. We are developing as a concern with basic operations covering peroxide chemicals, varnishes and adhesives. We shall grow bigger with a growth in exports, so we are consolidating our presence in traditional markets. Moreover, we will become established in new markets, of which the regions of Central, Eastern and Southern Europe as well as Near and Far East are of particular interest. We will continue to expand our product lines and form alliances with other companies in those branches where a synergy will be achieved. We see our advantage in the diversity and quality of our products and services. We shall continue to take pride in customer care and the speed at which we respond to market demands. We shall employ only the best staff and ensure they are content to work for us. We will enable them to display their abilities to the full and develop their creativity by encouraging further training. We seek to become the centre of our activities and establish relations with the environment and partners based on high moral principles. We shall endeavour to reliably control financial flows in our business, increase assets and generate the optimum return on capital.
