Caring for wood is our passion, that is why our products are more user and environmentally friendly with each generation. We want to be sustainable. We have therefore developed our own environmental policies. Our environmental priorities are an important part of our company´s philosophy. We care for the environment by effectively preventing pollution at our plants and limiting – and eliminating – all activities that may have a negative environmental impact. This makes our products environmentally friendly. Already in the planning phase for new products, we carefully verify their impact on people and planet. We also express our responsibility for the environment and nature through activities that we initiate, which promote a positive attitude towards wood, connect people with nature, and encourage a healthy and sustainable way of thinking. Our latest sustainable project is a campaign to reuse old wood which we have named #REUSE. With this year’s #REUSE campaign, with the slogan It’s time to refresh all wooden surfaces, we are highlighting that Belinka is synonymous with superior protection and enhancing the natural beauty of wood. This is why we have included a wide range of products for various wooden surfaces into the campaign: Belinka oils for wood, the Interier and Exterier water-based woodstains and one of our best selling products – the Lasur thin-layer woodstain, used in the animation by Woody to refresh his home and prepare it for the spring season. By deciding to use processed and reclaimed wood instead of freshly cut and processed wood, you are acting sustainably by helping to preserve natural wood resources. Lower demand for fresh wood means less logging and deforestation, and consequently also the sustainable conservation of nature and its heritage. Wood is an almost timeless raw material that needs love and protection, to be able to serve us faithfully for many years. That is why it should be rediscovered and reused. Using reclaimed wood in your home or bringing in products and objects from already treated wood, is not just about being environmentally friendly but also about a telling the wonderful story of sustainable nature, in which you are the protagonist. At Belinka we will share four stories with the help of Belinka’s ambassadors, who encourage the reuse of discarded or used wood. Through this collaboration, Belinka can stay even closer to the latest trends in the environmental protection and the preservation and reuse of wood. And with this, closer to the sustainable development of the environment, for both people and planet.
